Sports and Entertainment Marketing studies the business of how entertainment venues are managed, and how money is made in the world of sports, movies, and major events like the Olympics. We also study how local events from plays to football games work to attract consumers.
The operative word is marketing, reminding us that although we see all the glitz and glitter of multi-million dollar sporting events and glamorous movie stars, it is still all a business. Movie stars and ball players are commodities to be handled and promoted, and their value is in the box office.
See what happens to fallen idols in our culture, how stars are used as product endorsers, and how product placement in movies is big business.